“No, Grandma, I’m sure you didn’t turn off the Internet.” This sentence was repeatedly used as a joke and shows us one thing: digitalization is new and different. There are people who have to get used to this change. The same applies to managers: They have to learn how to use digital media properly in order to delegate tasks to employees.

Leadership in the digital world

Digitization offers many tools for distributing information and documenting project progress. However, these should not be misused one-sidedly as control instruments or tempt to constantly distribute messages thoughtlessly.

Rather, the digital leader should use the distance to enable freedom and scope. If you don’t keep a cool head as a manager here, you not only deprive your employees of growth opportunities, you also massively disrupt their work.

Digital media have changed the way we deal with information. In the past, messages were distributed with the help of printed paper such as newspapers or leaflets. This took time and the scattering radius was limited. Today, the Internet offers opportunities within seconds to make information available to the world.

Using Digital Media effectively and carefully

More and more companies are taking advantage of these opportunities. This often happens in communication processes between managers and employees.

Nevertheless, many companies are not yet aware of what is necessary to use digital media effectively. You can’t just make them available to employees. They have to be integrated into the corporate culture as an alternative way of communication. This includes not only excessive but also careful handling of digital media.

Read in the next newsletter how the careful handling of digital media succeeds or read here the complete article on the topic on our website.

Digitization has become a basic part of everyday life. More and more people shop online, stream films and send messages via messenger services. Companies are increasingly exploring the possibilities of clouds and publications via social media fill entire bookshelves.

Digital media as a management tool

Organizations are increasingly creating greater decision-making leeway for their employees. This enables them to respond better and faster to customer requests. However, information must be collected and distributed effectively.

Digital media are the perfect tools here. Managers can use them to delegate tasks to employees without losing track. But digital leadership is not a self-runner and requires rethinking within the company.

Read in the next newsletters, which factors are decisive for the success of Digital Leadership or read here the complete article to the topic on our web page.

You and your team are feisty, articulate and live true to the motto: “Impossible, doesn’t exist!”? Congratulations, you have just qualified as an innovation manager! Are you shaking your head? Then you should urgently adapt a few adjusting screws to promote this competence!

Innovation management

This is not primarily about developing new ideas, but rather about reinventing ourselves. To develop something always means to let go of something old. In the first step, this means blockades of thinking, followed by the willingness to engage in something new.

This is the supreme discipline: to motivate employees, managers, and customers to think and act innovatively.

Storytelling is the key to innovation!

Just talk around the bush! The relevance and central message of innovation, packed into memorable stories and entertaining, appeals to the heart and mind of the listener, attracts attention and promotes “thinking out of the box”. This kind of visualization makes your innovative ability unique, lets you experience to support and stand out from the crowd.
Seminars and workshops on storytelling and innovation can be found here on our homepage.